The world’s greatest copywriter, Gary Bencivenga, once told me that one of his secrets to success was to “make your advertising itself valuable.”
Meaning, make sure your prospect gets value simply from engaging with your marketing.
That makes the attention and readership sale.
Which is a necessary prerequisite for making any other sale or conversion.
Today I got a question from a subscriber about how to do that — and I share a unique answer that I think you’ll get a ton of value from!
Yours for bigger breakthroughs,
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