Legendary copywriter, marketer, and entrepreneur Joseph Sugarman passed away last week…

Maybe you know him for his best-selling book, The Adweek Copywriting Handbook.

Or for his previous books, Triggers, Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick, and Success Forces.

Maybe you know him as the founder and face of the famous mail order electronics company, JS&A.

Or for his biggest pop culture success, BluBlocker Sunglasses.

Add up all his successes and he’s truly a modern legend — and deserving of Brian Kurtz’s title of “Titan.”

I saw him speak at least twice (at AWAI and The Titans of Direct Response) and enjoyed a little time with him at each event.

And in all my studies of Joe, and in all I learned from him, ONE LESSON stands above all the rest…

In today’s episode I share my #1 lesson from the late, great Joe Sugarman…

Yours for bigger breakthroughs,

Roy Furr

Episode Links

The Adweek Copywriting Handbook by Joe Sugarman [Amazon]

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