Did you know that 99.9% of the best, top, A-list copywriters don’t use templates?
And even those who do don’t use them like most novices do.
It’s true.
If you talk to a copywriter who works with the very best direct marketers…
You’ll find they don’t use templates at all.
And if they try to use them, it’s a big FAIL.
Yet copywriting gurus keep selling you templates like they’re the Holy Grail of copywriting.
What gives?
In today’s episode I explain why copywriting templates fail — and what to do instead…
Yours for bigger breakthroughs,
Roy Furr
— Episode Links —
Free Replay: How to Create Breakthrough Big Idea Copy
Wanna say “thanks” for this episode? Buy me a coffee…
— Get more from Roy —
BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
Subscribe to Roy’s YouTube channel