If you want to be a great copywriter, you must master this one thing…
It goes a little above and beyond just writing skills…
As you’ll hear in today’s episode.
And it’s not even just about being able to write to get response — although that, too, is a prerequisite.
It’s a very specific area within the broader world of copywriting.
This wasn’t obvious to me when I started as a copywriter.
But I soon learned that every great copywriter can do this one thing…
And I made it a point to figure out what made the difference.
Yours for bigger breakthroughs,
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