Turn Terrible First Drafts Into Powerful Copy

Turn Terrible First Drafts Into Powerful Copy

Here’s a big copywriting secret to writing like an A-list copywriter… Our first drafts aren’t much better than yours. In some cases, they might be worse. It’s our willingness to massage them into something great — no matter how many passes — that leads to much better...
Be more persuasive now with this one tiny mindset shift

Be more persuasive now with this one tiny mindset shift

This unlocks your persuasion confidence fast… In today’s episode, I share a very simple visualization… It’s nothing difficult or special. It doesn’t take years to learn.  And it’s not some complex or awkward persuasion technique or trick. But it’s powerful, and can...

Marketing Metrics 101: Conversion rate and other marketing math

I’m a better copywriter because I understand marketing metrics and math… It’s the side of marketing that many “creatives” don’t want to touch. And yet, it can be extremely profitable to at least know what it is and how to understand it. (Even if someone else does the...
“Dumb” Copywriting: I used to HATE this

“Dumb” Copywriting: I used to HATE this

I used to HATE this copywriting secret… I took so much pride in my writing… That I didn’t want to admit this worked so well. But the reality is this: if you want to be a better copywriter, this is what you need to do. So now I’ve learned to embrace it… And I’ve...
Copywriting Research: A New Framework

Copywriting Research: A New Framework

Do you struggle with the copywriting research process? In today’s episode, I answer a subscriber’s question about that… — Roy, After I do research, I find myself stuck.  Struggling to connect what I researched with the copy when I start writing.  I feel like whenever...
Sex, Hotrods, and S&M [NSFW?!]

Sex, Hotrods, and S&M [NSFW?!]

What does your sex drive have to do with getting response to your marketing? A LOT! But maybe not in the way you think. And this definitely is NOT another “sex sells” proclamation. Quite different, in fact. Because today I connected the dots… It started with trying to...
Video Sales Letters: 3 things every copywriter must know

Video Sales Letters: 3 things every copywriter must know

Video Sales Letters — otherwise known as VSLs — are both like and not like traditional sales copy in some important ways… And if you get into copywriting studying some of the classics, you can end up making fatal mistakes when it comes to writing VSLs. So today I...