I hate tripwire funnels…
Yes, they work.
And I don’t actually hate them for the structure or anything.
In fact often when I work with clients I’m recommending some variation on a tripwire funnel.
Because it’s often the best way to get new customers and clients at good economics.
But, there’s a problem with these tripwire funnels.
It’s all in the framing.
The story implied in the name.
And how that defines your entire customer relationship.
Which I firmly believe has long-term implications for your ability to form a high-value relationship with that new customer.
There’s another term I heard at Titans of Direct Response from Ryan Lee, that I prefer instead, and I want to explain why…
Yours for bigger breakthroughs,
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