80/20 Sales & Marketing by Perry Marshall [One Big Idea]

80/20 Sales & Marketing by Perry Marshall [One Big Idea]

What’s the smallest bit of marketing strategy that makes this biggest amount of contribution to your results? That’s the One Big Idea I share in today’s video, about Perry Marshall’s book, 80/20 Sales and Marketing. NOTE: That’s an affiliate link direct to Perry’s...
What I learned from adding 1,000 email subscribers in one day

What I learned from adding 1,000 email subscribers in one day

On December 4, 2019, I got exactly 1,000 new email subscribers… Most of them, imported, as part of a special campaign I participated in. It was a business book giveaway.  I gave away a download of one of my books.  And 11 other authors did the same. Each of us agreed,...
Need leads + clients?  Do this first…

Need leads + clients? Do this first…

I want to help you make 2020 your most successful year yet! And for most marketer-entrepreneurs, that’s going to include getting more clients. Whether you’re a copywriter, agency, consultant, or coach — or involved with whatever other client-serving business… Clients...
The Happiness Hypothesis by Jonathan Haidt [One Big Idea]

The Happiness Hypothesis by Jonathan Haidt [One Big Idea]

This will help with your New Year’s resolutions and goals…   Have you ever struggled to meet your goals? Maybe you procrastinated.  Maybe you found them too hard and gave up.  Maybe you got distracted, and moved on to the next thing… Maybe the same thing is going...

Create Marketing that’s Relevant and Not Annoying

How can you create marketing your prospects actually WANT to see/read/watch? That’s the topic of today’s subscriber question — and today’s video issue of Breakthrough Marketing Secrets. Here’s the question… — Roy, My biggest challenge you can help me with is creating...

“How to Follow Up WITHOUT Being a Pest?”

Today, another Q&A video! I know it’s not Monday, but my Mailbox Monday queue is so full and ripe with value potential that I thought I’d answer one of those questions today. Here’s the question I answer in today’s video… — Roy, I just read your story in “The...