When you have a small business or startup, one of your biggest challenges to overcome is how to acquire customers at a profit.

Which is exactly the reader question I got — and answered in today’s video issue…


My biggest challenge today is how to deal with customer acquisition costs in a small business or startup?



I pulled insights from Dan Kennedy, Michael Masterson, and myself — PLUS threw in a little Gary Halbert and Claude Hopkins for good measure!

The fundamental takeaway?

Well, you’ll have to watch the video to find out.

Yours for bigger breakthroughs,

Roy Furr