Selling creative services is SIMPLE, but not always easy… It’s been a while since I’ve struggled with this. But I know there are many newer freelance copywriters and creative service providers who still need help here. It doesn’t matter how well you can do your work...
Are you making meaningful progress toward your life’s most important goals? And no, I DO NOT mean getting that work project done, to fulfill someone else’s goals. I mean YOUR REAL GOALS. The ones that matter in your heart — not your head or pocketbook. Yes, they may...
Let’s start with a quote… Here are a couple verses from the song “Hurricane,” in the musical Hamilton — and sung by Lin-Manuel Miranda as the character of Alexander Hamilton… — When I was seventeen a hurricane Destroyed my town I didn’t drown I couldn’t seem to die I...
This is a very specific question, but one that has many lessons in the answer… I got a question about how to sell books online. And even if you don’t sell books, it’s worth reading, because the lessons go far beyond a bunch of pages bound up with a cover. Remember,...
This is a book Gary Bencivenga recommended… Widely considered THE BEST copywriter of his generation, and one of the greatest of all time. Gary’s copywriting was tested against the best-of-the-best. And he nearly always won. Gary told the story of the process he...
This is one of those lessons that stuck, that I use in all the copy I write… I first read it from Clayton Makepeace. I’m pretty sure he developed this when working alongside Tom Phillips at Phillips Publishing. Phillips Publishing was one of the giants of direct...
Are you selling something worth buying? Let’s start there. Because if you’re not selling crap, this will work for you. Here’s the thing. Most people make selling too freaking difficult. It’s not that hard. Yes, there are better and worse ways to sell any given...
Once again, I’ve seen a reference to The Wall Street Journal’s “Two Young Men” letter by Martin Conroy… And, as usual, it’s cited as the most successful sales letter of all time. Which may or may not be true in the absolute sense. But there’s another seldom-told story...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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