Today’s One Big Idea video will help you write better copy, faster…
In it, I reveal my #1 takeaway that’s still with me more than a decade after I first read The Ultimate Sales Letter by Dan Kennedy.
This is powerful. Especially if you write ANY kind of long copy. And yes, even though it’s about sales letters, it applies to video and audio scripts, or selling messages in any media.
Watch the video for my top takeaway.
Yours for bigger breakthroughs,
PS — I also mention my High-Velocity Copywriting training in the video. Today I’ve done a soft-relaunch of over half of the BTMSinsiders training library. Instead of a monthly subscription, the titles are available for individual purchase, for lifetime access. The BTMSinsiders All-Access Pass is NOT included in what’s available, for now — there’s a big change coming on that. I’ll have more details on that next week. For now, you can browse the BTMSinsiders website and anything with a buy button and a price can be purchased and watched immediately.