This One Big Idea is why I can ask for $20,000 per project as a copywriter…

It’s why my per-project fee has multiplied 10X since I launched my freelance copywriting business in 2010.

And it’s something you can use to get paid more, before you write a word of copy.

The idea is from the book Pitch Anything by Oren Klaff (available in audiobook and hardcover).

And it’s arguably one of the most fundamental perspective shifts that can completely change how you look at selling itself, and the results you get.

I’d be curious to know if you’ve applied this, and how it’s helped you achieve sales breakthroughs.

Yours for bigger breakthroughs,

Roy Furr

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