What’s the most important idea in Dan Kennedy’s No B.S. Direct Marketing book?
Hint, it’s found in his 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses:
Rule #1: There Will ALWAYS Be an Offer or Offers.
Rule #2: There Will Be Reason to Respond Right Now.
Rule #3: You Will Give Clear Instructions.
Rule #4: There Will Be Tracking, Measurement, and Accountability.
Rule #5: Only No-Cost Brand-Building.
Rule #6: There Will Be Follow-up.
Rule #7: There Will Be Strong Copy.
Rule #8: It Will Look Like Mail-Order Advertising.
Rule #9: Results Rule. Period.
Rule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet.
Wanna guess which one I find most important?
I’m guessing you’ll get it wrong. Pick your guess and then watch the video.
Yours for bigger breakthroughs,
Roy Furr
Thanks, Roy! Does this also apply to freelance writers, and if so, how?