This could easily be my #1 must-read business book…

(At least, it’s near the top of my short list.)

The book is Ready, Fire, Aim: Zero to $100 Million in No Time Flat, by Michael Masterson.

If you are an entrepreneur, startup founder, business builder, marketer, copywriter, or even if you’d just like to be more influential in your employer or client business growth…  This is for you.

It’s based on the personal experience of growing more than two dozen businesses past $1 million…  Multiple businesses into the $10 million range…  At least two (actually more, now) businesses past $100 million…  And now one big business past $1 billion…

And it lays out a very specific progression of what it takes to grow through these stages — including the unique challenges and opportunities you’ll face along the way.

Check out my One Big Idea video above to get my breakdown of what I believe is the most important concept in the book.

Yours for bigger breakthroughs,

Roy Furr