I have a brand new offer for you — and it will make you rich…

First, I have to warn you.  This is going to be expensive — an investment.  But here’s the thing.

This is pretty much a guaranteed investment.

It’s a system you install in your business.  Once you’ve installed it, there’s very little work.  And my team can even do the installation for you, for a nominal extra fee.

After it’s been installed, it’ll just crank out the profits.

If you invest $1,000, it will deliver $5,000 or more in revenue every month.

If you invest $10,000, we’re talking $50,000 per month.

Wanna make a cool million every month?  Just reinvest your profits until you’re can put in $200,000 per month — and you’ll be there, cranking out seven figures every month.

Sound good yet?

This is literally the fastest way to get rich in marketing.

And anybody can do it.  You don’t need to learn anything new.  Or develop any extra skills.  Heck, if you invest a little more up front (and yes, we accept credit cards), you don’t even have to do any work to start profiting.

Are your greed glands dripping yet?

Sure, maybe you’re also feeling a little skeptical.

But you also want to believe.

Why?

Because I’m promising to work magic in your business and your life.

And that’s exactly what we all want.

Now, I’m nine days late for April Fool’s.

So I’ll stop making things up.

And instead we can focus on the lesson here.

We all want a magic pill, potion, or solution to our problems…

We want what we want, and we want it now.  Instantaneous.  With zero effort.  And at a profit, too.

And while pitches that promise this risk hitting the B.S. filter…

They’re also perpetually popular.

Because we want to believe.

We want to believe in magic.

We want to believe that someone out there has figured out some mystical, magical solution that gets us exactly what we want without any effort on our part.

We don’t want to believe in hard work and effort.

We don’t want to believe it takes determination and focus.

We don’t want to believe…  On a deeper level…  That our failure is our fault.

Of course, it’s not your fault…

In response to that last point, your success or failure — especially earlier in life — is hugely influenced by how you came out in the genetic lottery.

That is, if you’re born into privilege — of any stripe — life is easier.  Anyone who believes otherwise is an idiot to the ways of the world.  If you’re NOT born into privilege, your struggle to get what you want out of life could be largely determined by opportunities your environment presented.

But back to our main point — it’s also not your fault that you want to believe in magic.

Ever since the dawn of self-awareness, we humans have been trying to figure out the world.

And our default response when we don’t understand how something works is to believe that there are otherworldly forces at work.

So we believe in forest spirits and gods and other mysterious forces at work.

Now, I don’t want to knock anyone’s belief in whatever gods may (or may not) be — so much of the world is still a mystery to both science and religion.

I only say this to point out that we’re very quick to assign magic as a cause.  And the next natural step is to try to get a little of that magic for ourselves.

This quirk of human thinking influences what messages we’re drawn to…

Even self-described “rational” people are still subject to this same fallacy.

They may be incredibly rational in certain fields (such as a doctor, in their field of medicine), but very quick to have this instant and automatic attraction to the seemingly-magical in another field (moneymaking opportunities).

And so you get these incredibly bright people who fall for magic pill promises all the time.

And with them, the rest of us peons.

In our fields of expertise, we can quickly see through a pitch like this.

But as soon as we step outside of our areas of expertise, a halfway-decent promise of the magical attainment of results will get us going like nobody’s business…

For example, there have been a ton of “checks” promos that have circulated in recent years, in the financial markets.

They tend to work really well.

The idea is that you simply have to sign up, and you’ll start getting all these huge monthly and quarterly checks in the mail.

It’s almost like magic.  Although it’s well-justified in the copy.

Investors — and other money-interested audiences — eat these up.

But it’s all a big Wizard of Oz illusion.

These special income promotions are dividend stocks.  Into which you have to make a significant investment to get checks anywhere near the size used in the promotions.

Is it possible?  Absolutely.

But when you pull back the curtains, it’s not nearly as exciting as all the smoke and mirrors and pyrotechnics made it seem.

This is incredibly powerful for marketers, if…

You can fulfill on the promises.

Here’s the thing about these magic promises: You’re setting the buyers up for disappointment.

They can be a great way to make a lot of sales, fast.

But you’ll also deal with much higher refunds.  And buyers that don’t stick around for another transaction, and another, and another.

Your initial conversion rate can be high.  But if you can’t literally work the magic you promise, your customer lifetime value will be low.

And that’s where all the profit is in any good business.

The best advice comes from The Man in Black…

You’ve gotta walk the line.

Find the best possible way to present what you can deliver on.

Yes, embrace the magic.  But don’t go so far with it that you’re buyers will automatically feel duped.

Make sure you maintain enough candor that buyers have at least a basic understanding of what they’re in for.  Even if it takes away a little of the magic.

And most importantly, develop your products to fulfill on your promise.

Perhaps even overdeliver.

Because you can make a lot of sales quickly by offering people magic you can’t fulfill on.

But if you want to get rich — and feel that way — your best way to do that quickly is to find a way to deliver the maximum value to the maximum number of customers, as quick as possible.

It’s not that easy.

But it is much easier than the headache that comes with overpromising the magic, and underdelivering the reality.

Yours for bigger breakthroughs,

Roy Furr

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