Have you ever tried to convince a 5-year-old to do something you want them to do?
It’s impossible. Seriously. They’re completely irrational little beings.
And yet, this morning, I was able to apply the One Big Idea from Michael Pantalon’s book Instant Influence… And immediately got my daughter to get dressed for school.
It’s kind of a funny story. It’s also informative — with applications in sales, marketing, copywriting, direct response, and other persuasion.
Watch today’s video for the story and one of the biggest breakthrough lessons in persuasion you’ll ever hear.
Yours for bigger breakthroughs,
PS: Here are the articles I wrote about Instant Influence: