Best Way to Learn Copywriting

There’s a million courses you can buy… There’s books more than 100 years old, and less than 100 days old. You can go to seminars.  You can listen to podcasts.  You can read my daily essays. There’s an overabundance of places you can go to learn copywriting. So the...

Do you make these 6 mistakes in selling?

Selling — in person, or in media — usually involves getting three things right… — You must have a compelling offer. — You must get it in front of qualified prospects. — And you must present it in the best possible way. 40% of the success of selling is based on the...

Writing Bullets: Still The #1 Copywriting Skill?

“Writing bullets is the single-most important copywriting skill.” I still distinctly remember when Ken McCarthy told me that.  Ken was, for the uninitiated, the ORIGINAL internet marketing expert.  He put on the world’s first internet marketing seminar, in 1994, just...

Get to the point, write (and sell) better…

Get to the point already… This was one of my first best lessons in copywriting. You can’t assume your reader is going to stick with you, if you take too long to get to the point. You can’t bury the lead (or, lede). As much as you want to take the reader on a journey,...

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Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

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   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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