![NEW tools for education-based marketing]()
by Roy Furr
The origin of education-based marketing… Let’s run through a very quick direct marketing history lesson here. Once upon a time, the only way to respond to an ad was to visit a store, or to order delivery of a product. That’s called one-step marketing. And it’s a...
![2 words that will get you more clients…]()
by Roy Furr
Sometimes I surprise myself! As the author of a TON of articles on AWAI’s website, I get the occasional email when a reader comment has been approved and published to the site. Which means I occasionally get re-exposed to some very good ideas I had back in 2009 and...
![Checklist: 3 things your order form must do to close the sale…]()
by Roy Furr
I’m neck-deep in a client launch right now, and it’s really hard for me to carve out the time to write these daily essays… And yet, I’ll take that stress over the alternative. Which would be letting you down by not fulfilling my promise of delivering one marketing...
