NEW tools for education-based marketing

NEW tools for education-based marketing

The origin of education-based marketing… Let’s run through a very quick direct marketing history lesson here.  Once upon a time, the only way to respond to an ad was to visit a store, or to order delivery of a product. That’s called one-step marketing.  And it’s a...
2 words that will get you more clients…

2 words that will get you more clients…

Sometimes I surprise myself! As the author of a TON of articles on AWAI’s website, I get the occasional email when a reader comment has been approved and published to the site. Which means I occasionally get re-exposed to some very good ideas I had back in 2009 and...