Wanna know the TRUTH about affiliate marketing — what’s a scam and what isn’t? I went on a bit of a rant today. But in the course of this rant, I dropped pure gold — about affiliate marketing AND about online marketing in general. Because this guy was saying that the...
Most of the best internet marketing books were written before the internet… For example, Scientific Advertising by Claude Hopkins… It’s old. Really old. About 100 years old. I’m a fan. Jay Abraham is a fan. David Ogilvy was a fan. In fact, nearly every GREAT marketer...
What the heck does a satisfying new origami fold I learned this weekend have to do with creating hooks for your online marketing? Everything! I’ve been listening to the audiobook of Hook Point by Brendan Kane. In it, he shares a very powerful online marketing “rule.”...
https://youtu.be/gBgHPaIkwHw A friend of mine might be stepping into someone else’s expert business… The guy who started the business is not really a marketer or copywriter. And he’s not an expert at marketing or copywriting. He is an author who’s...
Whether you’re a beginner or pro, there’s really only 3 things you need to master for internet marketing success… Most people overcomplicate it. Especially beginners and novices. They look for the “magic pill” solution. They look for a bright shiny object. They look...
One of my subscribers asked for some tips to grow an email list from scratch… And for today’s Mailbox Monday episode of Breakthrough Marketing Secrets, I’m spilling the beans! Here’s today’s question… — Roy, My biggest challenge is definitely how to get started with...
Do you understand what a modern online marketing funnel really looks like? And, importantly, why they give you such an advantage… Over the simplistic marketing funnels that can actually be drawn to look like a funnel? If you’re in a competitive niche at all, this is...
Do you think every business needs a sales letter? Well, you’re wrong. At least, not every business needs a traditional, 10,000-word, long-form direct response sales letter. I was talking to someone today whose identity I want to keep confidential. But I will say their...
You are NOT building some big scalable mass internet marketing business… Not if you’re launching a copywriting business — or other expert service or client business. And if you behave like you’re building some product to sell some offer en masse… You’re going to be...
If you start with techniques, tactics, and technology, you will forever spin your wheels… When I got the subscriber question below, this was clear. Someone has been sold a bunch of magic pills, in the form of tech, techniques, and tactics. All of which may work (I...
If you want to write powerful sales copy, one of the single-best skills you can develop is writing bullets… And I’m even stating that knowing today’s top copywriters probably use less bullets than ever! With the rise of multimedia (VSLs and other video promotions),...
How do you speak to the different parts of your market? It’s a fair enough question. Makes me think of when we were selling IT training. And we had to simultaneously sell to the broke-but-aspiring IT superstar who wanted to get a certification so they could land a...
Today I’ll share one of my biggest copywriting breakthroughs… This is one of two giant things I discovered right before going out on my own, as a freelance copywriter. It completely changed the way I looked at copywriting — especially long-form direct response. And,...
He’s among the most successful readers of my work… Are you familiar with Mark Ford? Or perhaps you’d know him by the pen name, Michael Masterson? He’s a best-selling author. He’s a partner in one of the most successful direct response businesses in the world, that...
“Copywriting is a now a commodity…” It was 2013. At the Marriott, in Stamford, CT. Across from the world headquarters of Boardroom, Inc., the legendary direct response company, founded by Marty Edelston, run with the help of Brian Kurtz (and many others), and top...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...