Writing Bullets: Still The #1 Copywriting Skill?

“Writing bullets is the single-most important copywriting skill.” I still distinctly remember when Ken McCarthy told me that.  Ken was, for the uninitiated, the ORIGINAL internet marketing expert.  He put on the world’s first internet marketing seminar, in 1994, just...

A formula for effective upsell copy…

So you’ve made the first sale — now how do you make the second? Funnels changed the entire economics of online marketing.  When you suddenly started adding offer two, three, four — up to however many — to the sequence AFTER the first sale, the economics of everything...

The most profitable part of marketing that everybody hates…

Copywriting is sexy… Now, I’ll admit — a large percentage of my list is copywriters.  Probably because that’s where my background is in business and marketing. But having the ability to come up with a message out of thin air, and have people send you money…  That’s a...

The #1 secret to online marketing success…

I’ve been diving deep into paid advertising recently… In fact, you may have noticed me following you around the Internet.  I know, it sounds kinda creepy.  And, it is.  But as marketers, you have to understand what is going on.  And, importantly, how to use it....