Marketing Secret Weapon: Audience Segmentation

f you don’t get this, you’re becoming expendable… You don’t necessarily have to develop the technical ability to pull it off… In fact, marketers and business people who understand principles and strategies will forever be more valuable than the people who can follow...

Best start for copywriters, part 2…

Yesterday’s essay about email copywriting as a way into your copywriting career must have struck a nerve… Here’s the link if you missed it: Best way to get started as a copywriter… I got a couple replies asking me to go deeper. And I’m sure for every reply, there were...

Cart Value (Online marketing scaling secret)

What do you know about cart value? Here’s what you should know… If you create a campaign or funnel that has the conversion rate to be a winning promotion, not having a high enough cart value can still kill its total success. On the other hand, if you have a campaign...

Writing Bullets: Still The #1 Copywriting Skill?

“Writing bullets is the single-most important copywriting skill.” I still distinctly remember when Ken McCarthy told me that.  Ken was, for the uninitiated, the ORIGINAL internet marketing expert.  He put on the world’s first internet marketing seminar, in 1994, just...