The danger of creativity when you’re trying to sell

One of the most dangerous things you can do when selling is to get too creative… I still remember, in the middle of selling seats to The Titans of Direct Response, when there was a battle going on inside The Warrior Forum about whether or not I’d written a good sales...

Who the heck are you marketing to? On Buyer Personas…

“My audience?  Anybody with a pulse!” Does the above sound familiar? Most people in business think they’re thinking big with this.  Which is a big mistake.  When you think this way, you actually limit yourself, and keep your results small. It’s against our inner...