The most profitable part of marketing that everybody hates…

Copywriting is sexy… Now, I’ll admit — a large percentage of my list is copywriters.  Probably because that’s where my background is in business and marketing. But having the ability to come up with a message out of thin air, and have people send you money…  That’s a...

The #1 secret to online marketing success…

I’ve been diving deep into paid advertising recently… In fact, you may have noticed me following you around the Internet.  I know, it sounds kinda creepy.  And, it is.  But as marketers, you have to understand what is going on.  And, importantly, how to use it....

The single most valuable marketing skill?

I just got off the line with another Master of Response… His name is Donovan Kovar, and if you don’t know him, that’s mostly fine by him. He doesn’t play the “guru game.”  Instead, he works behind the scenes with his clients, helping them develop their online...