Dead Marketers Don’t Lie!

Dead Marketers Don’t Lie!

Most of the best internet marketing books were written before the internet… For example, Scientific Advertising by Claude Hopkins… It’s old. Really old. About 100 years old. I’m a fan. Jay Abraham is a fan. David Ogilvy was a fan. In fact, nearly every GREAT marketer...
The 3-Second Rule [from Hook Point by Brendan Kane]

The 3-Second Rule [from Hook Point by Brendan Kane]

What the heck does a satisfying new origami fold I learned this weekend have to do with creating hooks for your online marketing? Everything! I’ve been listening to the audiobook of Hook Point by Brendan Kane. In it, he shares a very powerful online marketing “rule.”...
Expert Business Offer Stack [from Russell Brunson]

Expert Business Offer Stack [from Russell Brunson]

https://youtu.be/gBgHPaIkwHw A friend of mine might be stepping into someone else’s expert business… The guy who started the business is not really a marketer or copywriter. And he’s not an expert at marketing or copywriting. He is an author who’s...
Internet Marketing for Beginners [master these 3 things!]

Internet Marketing for Beginners [master these 3 things!]

Whether you’re a beginner or pro, there’s really only 3 things you need to master for internet marketing success… Most people overcomplicate it. Especially beginners and novices. They look for the “magic pill” solution.  They look for a bright shiny object.  They look...
Tips to Grow Your Email List from Scratch?

Tips to Grow Your Email List from Scratch?

One of my subscribers asked for some tips to grow an email list from scratch… And for today’s Mailbox Monday episode of Breakthrough Marketing Secrets, I’m spilling the beans! Here’s today’s question… — Roy, My biggest challenge is definitely how to get started with...
Online Marketing Funnels Explained [flow chart]

Online Marketing Funnels Explained [flow chart]

Do you understand what a modern online marketing funnel really looks like? And, importantly, why they give you such an advantage… Over the simplistic marketing funnels that can actually be drawn to look like a funnel? If you’re in a competitive niche at all, this is...
Build your 1st funnel [internet marketing]

Build your 1st funnel [internet marketing]

If you start with techniques, tactics, and technology, you will forever spin your wheels… When I got the subscriber question below, this was clear. Someone has been sold a bunch of magic pills, in the form of tech, techniques, and tactics. All of which may work (I...
3 big tips for writing bullets [copywriting]

3 big tips for writing bullets [copywriting]

If you want to write powerful sales copy, one of the single-best skills you can develop is writing bullets… And I’m even stating that knowing today’s top copywriters probably use less bullets than ever! With the rise of multimedia (VSLs and other video promotions),...
How to get good at copywriting…

How to get good at copywriting…

Today I’ll share one of my biggest copywriting breakthroughs… This is one of two giant things I discovered right before going out on my own, as a freelance copywriter. It completely changed the way I looked at copywriting — especially long-form direct response. And,...
The most important skill I’ve ever learned?

The most important skill I’ve ever learned?

He’s among the most successful readers of my work… Are you familiar with Mark Ford?  Or perhaps you’d know him by the pen name, Michael Masterson? He’s a best-selling author.  He’s a partner in one of the most successful direct response businesses in the world, that...
Freelancers: Break out of the Upwork meat market…

Freelancers: Break out of the Upwork meat market…

“Copywriting is a now a commodity…” It was 2013. At the Marriott, in Stamford, CT. Across from the world headquarters of Boardroom, Inc., the legendary direct response company, founded by Marty Edelston, run with the help of Brian Kurtz (and many others), and top...