Sell more — without getting better at selling…

Sell more — without getting better at selling…

My Webinars That Sell approach is effective because you don’t have to get any better at selling to get better results… Heck, this is part of why Jeff Walker’s Product Launch Formula is so effective… As well as the funnel strategies I first heard from Ryan Deiss and...
What your customer does (and doesn’t) know…

What your customer does (and doesn’t) know…

When I put on my first webinar campaign, it generated over $400,000 in revenue in a couple weeks… This wasn’t the biggest promotion this client had run.  (I’d written that one a few months earlier).  But it was well above average for this small financial publisher....
If you’re struggling to write long copy…

If you’re struggling to write long copy…

Long copy doesn’t always come easy… I still remember when I was getting started as a copywriter.  I’d written one long-form promo that did a really good job of telling a client’s story. It was good enough that it got the attention of the ORIGINAL internet marketing...
Market research: how to find out what buyers want…

Market research: how to find out what buyers want…

What will make your market buy your product or service? It’s an age-old question. And one that too few businesses have a good answer to. If you choose not to ask it early enough, you can wast a whole ton of cash. I remember the local software business that spent well...
Why I hate network marketing…

Why I hate network marketing…

I might lose a few readers with this one… I KNOW network marketing is popular. I also know it’s a kissing cousin of direct response — largely because both speak to the same human desires, and are both marketed as very similar business opportunities. But I have such a...
3 hours of Jay Abraham’s moneymaking secrets…

3 hours of Jay Abraham’s moneymaking secrets…

Today’s Video Friday is very different… All 3 of my kids came down with the flu yesterday, and I’ve spent most of my day with them.  In the couple short hours I have to work today, I’m not going to produce a video.  (I also want to keep pretty quiet because they’re...
The Sanctity of Deadlines

The Sanctity of Deadlines

This will serve as both a lesson and an update… I’ll start with the update bit. As you probably know, I closed registration to my BTMSinsiders training library on December 31st.  Since its inception over a year before, I’d significantly undercharged for the monthly...
Marketing Secret Weapon: Audience Segmentation

Marketing Secret Weapon: Audience Segmentation

f you don’t get this, you’re becoming expendable… You don’t necessarily have to develop the technical ability to pull it off… In fact, marketers and business people who understand principles and strategies will forever be more valuable than the people who can follow...
Best start for copywriters, part 2…

Best start for copywriters, part 2…

Yesterday’s essay about email copywriting as a way into your copywriting career must have struck a nerve… Here’s the link if you missed it: Best way to get started as a copywriter… I got a couple replies asking me to go deeper. And I’m sure for every reply, there were...
Cart Value (Online marketing scaling secret)

Cart Value (Online marketing scaling secret)

What do you know about cart value? Here’s what you should know… If you create a campaign or funnel that has the conversion rate to be a winning promotion, not having a high enough cart value can still kill its total success. On the other hand, if you have a campaign...
Writing Bullets: Still The #1 Copywriting Skill?

Writing Bullets: Still The #1 Copywriting Skill?

“Writing bullets is the single-most important copywriting skill.” I still distinctly remember when Ken McCarthy told me that.  Ken was, for the uninitiated, the ORIGINAL internet marketing expert.  He put on the world’s first internet marketing seminar, in 1994, just...
A formula for effective upsell copy…

A formula for effective upsell copy…

So you’ve made the first sale — now how do you make the second? Funnels changed the entire economics of online marketing.  When you suddenly started adding offer two, three, four — up to however many — to the sequence AFTER the first sale, the economics of everything...