Feel free to ignore most of the advice you see online about how to get rich, build your wealth, and become a millionaire… It’s not just the wrong thing. It’s the exact opposite of the right thing. If you look at who most millionaires are… And what millionaires do to...
You can create a Video Sales Letter that doesn’t look like — and isn’t used like — a traditional VSL… Okay, to some people that’s an obvious observation… In which case you might want to skip towards the end of today’s episode where I break down more than 20 creative...
Why the heck haven’t I don’t much training on writing video sales letters — aka the VSL? Good question. While this is something I’m planning to remedy THIS WEEK… With my live Zoom training on How To Write A Video Sales Letter… There is another reason at the heart of...
If you want to become a better copywriter… And have all the confidence that comes with it… To be able to step into any marketing situation, ready to write the copy required to make a lot of money… Attract leads and customers, make sales and profits… It really comes...
How many client or customer success stories have you collected? Which ones would you call your Signature Victories? I got an email from Perry Marshall that used that language. It’s very powerful language. Because it speaks to a greater lesson — one I got from Dan...
How soon will AI tools like ChatGPT replace copywriters? … Is it happening already? I’ve recently started a new client project… And I was thinking about how, specifically, I’m planning to use ChatGPT during this project… And it got me thinking about that question,...
Video testimonials are a POWERFUL marketing and sales tool — but a testimonial sizzle reel may be even better! What’s a testimonial sizzle reel video? It’s like a movie trailer… For your products or services! And it’s powerful. Imagine cold-emailing a prospect, but...
An incredible, irresistible offer is more powerful than any copywriting or marketing you can do… Because with an offer that sells itself, demand is built-in. Marketing only works as an accelerant to the flywheel effect… Where the more customers you have, the more...
Have you read The Alchemist by Paulo Coelho? I had, but it’s been a couple years. And I just see it keep coming up. Entrepreneur after entrepreneur cites it as a wildly influential book in their lives. Because of its DEEP meaning-of-life lessons that apply in business...
If you want to achieve someone else’s success, you want to model their behaviors… Because, at the bottom of it all, what someone does plays a HUGE role in their success. So when I started as a copywriter, and I saw that the world’s best copywriters CONSISTENTLY did...
Yet another $100MM+ business owner gives credit to Jay Abraham’s “3 Ways to Grow Your Business” marketing strategy… This feels like Marketing 101. And, in fact, it’s so deceptively simple of a strategy that I worry every time I talk about it… That it’s just going to...
Is hypnotic “mind control” really possible? Most hypnotists INSIST it’s not… Right before they get people on stage to perform weird and wacky things on stage… Many of which those same participants later INSIST they’d never do at all — much less in front of an...
Writing more sales copy, faster, will get you paid more… There are at least 3 reasons why… Just completing more projects leads to more fees or campaigns in the market. Writing more means testing more, and finding bigger winners faster. Writing more, faster, leads to...
This is the single-most reliable way to get good — or even GREAT — copywriting clients… And NO, the answer is NOT “develop an awesome reputation” — although yes, that does help. This is actually something I did to break into different industries with different...
You can cut weeks’ worth of copywriting down to hours with ChatGPT… My guest for today’s episode is Jules Dan, who is using ChatGPT as a copywriting tool with clients… Cranking out everything from early market research to full drafts of ads and email campaigns in...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...