Artificial intelligence can do some really cool sh*t. But we’ve entered an absolute crazy zone around AI right now. Just because I’ve put Artificial Intelligence in the title of this episode, you’re more likely to be interested. And the same thing is happening all...
Here’s a high-impact idea related to marketing positioning… Find a big problem and solve it. I know, sounds obvious and simple. But when it comes to marketing, often the biggest, most scalable ideas are just that simple. If the outcome you’re trying to achieve as a...
Maybe you should NOT try to become an A-list copywriter… Seriously. No joke. Or, as my kids would say a year ago — so it’s now appropriately late and uncool enough for me to start using it… No cap. Becoming an A-list copywriter is HARD. And it might not be all...
This is a problem, and it’s only going to get worse… I went searching the internet related to a very specific medical condition… And I landed on a page that I could tell — based on reading — was written as a form of AI content marketing or SEO content… The thing was…...
If you try writing copy that sells your own products or services, one of two things is likely to happen… Either you’ll think it’s the easiest thing in the world… You get it, it takes almost no effort… And everyone besides you who tries to do it just sucks… OR you’ll...
I was just reminded of how easily we put things off for months and years… Big things. Important things. Things that matter to us immensely. Things that could give us exactly what we want… Those projects and ideas that could change our life — and the world around us...
It seems like such a simple, no-brainer offer… You offer to work for free, to get in the door with a new client. But they turn you down. Who turns down free work? Actually, lots of people. In today’s episode I share why “free work” can be overpriced… What that means...
Would your copywriting stand up in the court of law? The claims you make… Your bold promises… Are they all empty? Or backed by proof? This is wildly important in high-compliance industries — like health and financial. But staying out of trouble isn’t the only reason....
If you want to build wealth and get rich, it’s NOT just about your income… In fact, many people with relatively low incomes end up millionaires. (One recent survey found Teacher was the third-most common profession amongst millionaires!) And many people with high...
Sophia Dagnon has one of the most thorough, interesting, and immediately-useful copywriting research processes you’ll hear all year… Her agency, GetUplift, is all about conversion rate optimization. So clients — mostly software/SaaS companies — come to GetUplift to...
These 2 passive income strategies actually work… It’s really easy to SELL passive income. That is, from a marketing perspective, people love to buy anything that promises passive income. It’s actually much harder to generate passive income. Especially if you buy into...
If you get really good at generating income — through your business or career — you’re going to want to invest… But what should you invest in? Maybe you’re there already. Maybe you’ve accumulated a bunch of money in savings that’s not doing anything. Or maybe you are...
If you want to get rich in the stock market, DO NOT get your investing advice from Reddit… Especially not the loudest voices on r/stocks, r/investing, and r/wallstreetbets… Especially not when stocks are going up… I mean… You gotta see the aftermath of what happens...
Wanna know the TRUTH about affiliate marketing — what’s a scam and what isn’t? I went on a bit of a rant today. But in the course of this rant, I dropped pure gold — about affiliate marketing AND about online marketing in general. Because this guy was saying that the...
Sarah Sal got Turkish Airlines to pay her to STOP running an ad on LinkedIn… I loved this story so much I HAD to have her on to share it with you. Basically, airlines are 100% a pain in the butt when you have a customer service issue. But Sarah — who writes and runs...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...