An incredible, irresistible offer is more powerful than any copywriting or marketing you can do…
Because with an offer that sells itself, demand is built-in.
Marketing only works as an accelerant to the flywheel effect…
Where the more customers you have, the more customers you get.
For this reason, you ABSOLUTELY need to be focused beyond marketing, on the offer itself.
(Even if you’re a hired gun copywriter or marketer, and don’t think of yourself as a product person.)
Today’s episode is all about products and services that sell themselves — including the most important factors you’ve gotta nail to make this work.
Is Your Offer Good Enough To Sell Itself?
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
Irresistible Offers Course from Roy Furr
BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
– – – More from Roy – – –
Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
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