Here’s a high-impact idea related to marketing positioning…

Find a big problem and solve it.

I know, sounds obvious and simple.

But when it comes to marketing, often the biggest, most scalable ideas are just that simple.

If the outcome you’re trying to achieve as a marketer is to make sales…

The job you’ve gotta do to make those sales is to solve problems for the right people.

And in ways described in today’s episode, understanding this can make it a lot easier to make sales.

Marketers: Your Job Is To Solve Problems

Yours for bigger breakthroughs,

Roy Furr

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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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