Would your copywriting stand up in the court of law?
The claims you make…
Your bold promises…
Are they all empty? Or backed by proof?
This is wildly important in high-compliance industries — like health and financial.
But staying out of trouble isn’t the only reason.
Because people don’t buy just on big empty promises and claims.
When you’re trying to convert, you want to provide your prospects with…
Yours for bigger breakthroughs,
Roy Furr
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Proof, Credibility, and Believability
How to Write A Video Sales Letter
BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
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