Sarah Sal got Turkish Airlines to pay her to STOP running an ad on LinkedIn…
I loved this story so much I HAD to have her on to share it with you.
Basically, airlines are 100% a pain in the butt when you have a customer service issue.
But Sarah — who writes and runs Facebook ads for clients — figured out how to use her Facebook and LinkedIn ads copywriting skills to take on the airlines — and win!
That’s the starting point for the interview — but then we started picking out all the lessons for copywriters, marketers, and paid social advertisers…
Plus she revealed some of her Facebook ads secrets that have generated massive 18X ROAS for clients and got Perry Marshall to bring her in as a guest expert.
You’re going to love this interview…
Facebook Ads, Story Copywriting, & How to Stick it to the Airlines with Sarah Sal
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
1,280% ROI Facebook Ads [Free Case Study]
44.57% Click-Through Rate (And Real Results) On A Complaint Ad
How Strategyzer Used Facebook Ads To Sell Event Tickets At 1866% ROI
Copyhackers: Forget Images, Long Copy for Facebook Ads Works
Copywriter Club: Engaging Facebook Ad Got 1,637 Comments & 951 Shares
Better FB Ad Copy = Better Sales + Better Cost 4 BetterBack [Case Study]
– – – More from Roy – – –
BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
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