What peak performers know about making $1,000+/hour…

What peak performers know about making $1,000+/hour…

Imagine your perfect workday… You probably know what it feels like.  Because you’ve had days, or even just a few hours, where you’ve felt how you’d feel. If you’re on the phone with prospects, you’re having the exact conversation and interaction you need to close the...
Be successful, faster [+how to measure progress]

Be successful, faster [+how to measure progress]

When you’re in the room with a billionaire, you pay attention… Now, I’m not sure he was a billionaire, at that moment.  He might of simply been well on his way.  But by the time I was listening to Bill Bonner’s speech, he was running a company that was easily making...
Be more attractive by playing hard to get…

Be more attractive by playing hard to get…

No, this is not an article about dating… However, I did intentionally use the language of dating.  Because I think it works as a great metaphor for selling. I’m sure you can remember a time when you had a romantic crush who wouldn’t give you the light of day.  Maybe...
Transition to full-time freelancing…

Transition to full-time freelancing…

I’d put it off for too long… From the moment I started work at my first full-time marketing job, they knew I had one foot out the door. I’d been clear in 2005 that I intended to eventually become a freelancer.  And my boss told me that he wanted to keep me so happy...
How to get the success ball rolling…

How to get the success ball rolling…

You’re trying to do too much… You’re over-extended.  Under-focused.  Spread too thin.  And success just isn’t happening as quick as you’d like it to come. At least, that’s my wild guess about the guy who sent in the question for today’s Mailbox Monday issue. Now this...
How to get clients for webinar projects…

How to get clients for webinar projects…

Wanna make good money on client work? Webinars are a smart way to do it. They’re high-value.  Meaning, they have a lot of moving pieces, and clients often need someone who understands how those pieces fit together.  And they’re willing to pay more for that skill....
Sell more — without getting better at selling…

Sell more — without getting better at selling…

My Webinars That Sell approach is effective because you don’t have to get any better at selling to get better results… Heck, this is part of why Jeff Walker’s Product Launch Formula is so effective… As well as the funnel strategies I first heard from Ryan Deiss and...
Is your core offer good enough for you to make a great living?

Is your core offer good enough for you to make a great living?

Is what you’re selling to clients a sustainable way to make a great living? I think it’s really normal for copywriters — especially newer ones — to create an offer that just doesn’t work. You don’t want to overprice. You want to build experience before you promise too...
How to make more money (for everything you do)

How to make more money (for everything you do)

Why is it that one copywriter gets paid $20,000…  $50,000…  Even $100,000 to complete a client project…  While scores of others do almost the same work for $500 or $1,000? Now, before you say that the answer is “results,” I’ll stop you… Because those clients are...
How to write powerful sales copy, fast… [7 tips]

How to write powerful sales copy, fast… [7 tips]

Money loves speed… It’s something I learned early on in my marketing career.  And whenever I’ve honored this truth, I’ve definitely seen money coming to me more quickly. Among the many areas you can apply this to is writing fast. I find that the more I can speed up my...
How to drive attendance for live events?

How to drive attendance for live events?

First, sometimes a little break goes a long way… We went on a family adventure this weekend.  It was a 3-day camping trip with some good friends.  Outside.  In tents.  At a state park.  Lots of hiking. And Halloween activities, to boot!  There was a pumpkin roll, down...
The world is a mirror of what’s inside your mind…

The world is a mirror of what’s inside your mind…

Let’s get deep… The last two days, I’ve delivered ultra-tactical emails that you could plug-and-play into your copywriting and email marketing to get more response. Anytime I get that tactical, I’m bound to swing in the opposite direction. So today let’s talk about...
Objections: The easiest way to address them in sales copy…

Objections: The easiest way to address them in sales copy…

I did this in my first breakthrough control… … For a business opportunity product built around a brand new opportunity that naturally raised some skepticism. I did it in my promotion for The Titans of Direct Response, even when it was hard to object to the massive...