Imagine your perfect workday… You probably know what it feels like. Because you’ve had days, or even just a few hours, where you’ve felt how you’d feel. If you’re on the phone with prospects, you’re having the exact conversation and interaction you need to close the...
When you’re in the room with a billionaire, you pay attention… Now, I’m not sure he was a billionaire, at that moment. He might of simply been well on his way. But by the time I was listening to Bill Bonner’s speech, he was running a company that was easily making...
No, this is not an article about dating… However, I did intentionally use the language of dating. Because I think it works as a great metaphor for selling. I’m sure you can remember a time when you had a romantic crush who wouldn’t give you the light of day. Maybe...
I’d put it off for too long… From the moment I started work at my first full-time marketing job, they knew I had one foot out the door. I’d been clear in 2005 that I intended to eventually become a freelancer. And my boss told me that he wanted to keep me so happy...
You’re trying to do too much… You’re over-extended. Under-focused. Spread too thin. And success just isn’t happening as quick as you’d like it to come. At least, that’s my wild guess about the guy who sent in the question for today’s Mailbox Monday issue. Now this...
Wanna make good money on client work? Webinars are a smart way to do it. They’re high-value. Meaning, they have a lot of moving pieces, and clients often need someone who understands how those pieces fit together. And they’re willing to pay more for that skill....
My Webinars That Sell approach is effective because you don’t have to get any better at selling to get better results… Heck, this is part of why Jeff Walker’s Product Launch Formula is so effective… As well as the funnel strategies I first heard from Ryan Deiss and...
It was incredibly awkward… This guy was one of the direct mail greats. A copywriter whose name you’d recognize. He was up on stage. And he’d just delivered a tremendous presentation about what worked in direct response. He spoke from experience. He had decades’...
Earlier today I sent out an email announcing a webinar on how to create webinars that sell… Here’s the registration link if you’d like to check it out. (It’s definitely filling quickly!) As you can imagine, I’m thinking a lot about webinar campaigns right now. And...
Is what you’re selling to clients a sustainable way to make a great living? I think it’s really normal for copywriters — especially newer ones — to create an offer that just doesn’t work. You don’t want to overprice. You want to build experience before you promise too...
Why is it that one copywriter gets paid $20,000… $50,000… Even $100,000 to complete a client project… While scores of others do almost the same work for $500 or $1,000? Now, before you say that the answer is “results,” I’ll stop you… Because those clients are...
Money loves speed… It’s something I learned early on in my marketing career. And whenever I’ve honored this truth, I’ve definitely seen money coming to me more quickly. Among the many areas you can apply this to is writing fast. I find that the more I can speed up my...
First, sometimes a little break goes a long way… We went on a family adventure this weekend. It was a 3-day camping trip with some good friends. Outside. In tents. At a state park. Lots of hiking. And Halloween activities, to boot! There was a pumpkin roll, down...
Let’s get deep… The last two days, I’ve delivered ultra-tactical emails that you could plug-and-play into your copywriting and email marketing to get more response. Anytime I get that tactical, I’m bound to swing in the opposite direction. So today let’s talk about...
I did this in my first breakthrough control… … For a business opportunity product built around a brand new opportunity that naturally raised some skepticism. I did it in my promotion for The Titans of Direct Response, even when it was hard to object to the massive...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...