Do you believe in The Law of Attraction?

Do you believe in The Law of Attraction?

Here is the ultimate secret to getting anything and everything you want in life… …  At least, that’s the promise of The Law of Attraction. What you think about creates your reality. And so if you want something to be true in reality, you must think about it.  Imagine...
Hack your productivity with Instant Influence

Hack your productivity with Instant Influence

We all struggle with productivity… Dan Kennedy is notoriously productive.  Multiple client projects and consulting days per month.  Something like five newsletters every month.  Two huge annual conferences.  Other smaller training events.  Plus additional products and...
Get rich by asking stupid questions?

Get rich by asking stupid questions?

One of the best ways to provide value as a business consultant is to ask really stupid questions… I have a love-hate relationship with the legal name of my business. It’s “Fresh Look, Inc.” Which actually comes from the idea of me coming into your business and taking...
100-year-old trick to make clients value you more…

100-year-old trick to make clients value you more…

Most people would mistake this for a lesson that originated with Jay Abraham… After all, of all the modern masters of marketing, he’s the one who teaches this principle most often. And today, as I understand it, Jay’s methods have helped his clients generate well over...
The “typical” day of a top copywriter…

The “typical” day of a top copywriter…

I don’t have a typical day… That’s part of the appeal of being a freelance copywriter and independent consultant, and doing your own thing. That said, I DO have times where I’m being maximally-effective.  And other times when I’m not.  That’s what we’ll dive into...
Six ideas to help you pick your copywriting niche…

Six ideas to help you pick your copywriting niche…

So, you’re trying to decide on a niche for your copywriting business… It’s Monday, which means it’s time to open up my mailbox for our weekly Mailbox Monday issue. You send in your most pressing questions about marketing, business, selling,...
Sometimes you DON’T need better marketing…

Sometimes you DON’T need better marketing…

Have you ever heard this saying …? “One good sales letter will change your life.” If you’re a serious student of direct marketing, you probably have. I know it as coming from Gary Halbert.  And since most of the modern masters are descendants of the Halbert school of...
Two strategies to get more clients…

Two strategies to get more clients…

This is probably the most consistent request I get… How to get more clients.  The question comes in many forms.  But it all boils down to this… “I need more business.  I need more customers.  I need more new, warm bodies through the door, who are likely to give me...
Don’t fall for this “shortcut”

Don’t fall for this “shortcut”

I’ve gotten a rash of LinkedIn connection requests recently from people who bill themselves as “Certified High-Ticket Closers.” Now, I’ve stayed out of the “certification” business. I used to sell IT certification training, and that made sense.  Because you could...
How to break into copywriting (proven method)

How to break into copywriting (proven method)

If you’re one of those people who keeps wondering what it takes to get started in copywriting, you’re either going to love or hate this… It’s Mailbox Monday.  Which means it’s time to answer YOUR questions. To have your question answered in an upcoming issue of...
Replicate your best salesperson through advertising…

Replicate your best salesperson through advertising…

Today’s issue is a bit of a “hot seat.” A reader wrote in with a question, and I’m approaching the answer from a few different angles, looking at all the best approaches to solving the challenge he’s facing. And remember: to have you question answered in an upcoming...