Need leads + clients?  Do this first…

Need leads + clients? Do this first…

I want to help you make 2020 your most successful year yet! And for most marketer-entrepreneurs, that’s going to include getting more clients. Whether you’re a copywriter, agency, consultant, or coach — or involved with whatever other client-serving business… Clients...
What’s next for BTMS?

What’s next for BTMS?

What’s next?  In short: even more value… I’m putting even more time, energy, effort, and expense into creating more value for YOU in 2020.  But there is a catch, described below… Today’s article will be a little different. Instead of sharing a lesson or insight on...
Be more attractive by playing hard to get…

Be more attractive by playing hard to get…

No, this is not an article about dating… However, I did intentionally use the language of dating.  Because I think it works as a great metaphor for selling. I’m sure you can remember a time when you had a romantic crush who wouldn’t give you the light of day.  Maybe...
The case against Hustle & Grind (work less for more success)

The case against Hustle & Grind (work less for more success)

“All work and no play makes Jack a dull boy…” Do you HUSTLE? Do you GRIND? Are you putting in 110%? Our culture seems to be effort-obsessed.  Work more.  For more results.  And in doing so, you’re somehow doing life and work right. (The flip side being that if you...
Objections: The easiest way to address them in sales copy…

Objections: The easiest way to address them in sales copy…

I did this in my first breakthrough control… … For a business opportunity product built around a brand new opportunity that naturally raised some skepticism. I did it in my promotion for The Titans of Direct Response, even when it was hard to object to the massive...
Get more response from every email you send [1 simple tweak]

Get more response from every email you send [1 simple tweak]

Today I want to share a really simple tactic for getting more response… You can actually use this for EVERY email you send.  For marketing emails, including both broadcasts and autoresponders.  As well as for emails you send individually. It’s really easy.  You set it...
The best way to sell books online…

The best way to sell books online…

This is a very specific question, but one that has many lessons in the answer… I got a question about how to sell books online. And even if you don’t sell books, it’s worth reading, because the lessons go far beyond a bunch of pages bound up with a cover. Remember,...
How (not) to get clients…

How (not) to get clients…

Don’t copy me! Not if you’re trying to get copywriting clients. At least, don’t copy my daily email strategy. That — and what to do instead — is the topic of today’s article. It’s Monday, which means it’s time for me to open up my mailbox and answer your questions. If...
How to Build and Sell an Online Course

How to Build and Sell an Online Course

There’s huge profit in this business model… Shortly after I got into copywriting and direct marketing, in 2005, I had a stroke of luck. I was about to get married and move across the country, from Nebraska to Oregon.  And I needed a job.  I knew I wanted it to be a...
Tough words of wisdom for wannabe six-figure copywriters…

Tough words of wisdom for wannabe six-figure copywriters…

“The truth?  You can’t handle the truth!” I’m slammed today.  Scheduled too tight to put in the time needed to write a brand new Mailbox Monday issue of Breakthrough Marketing Secrets.  But I still want to deliver far more value than you’re paying for in getting these...
Make money like an Entrepreneur (without risking it all)

Make money like an Entrepreneur (without risking it all)

Do you have what it takes? This is a HUGE challenge for many wanna-be and gonna-be entrepreneurs. Embracing the entrepreneurial mindset — and all that means… So you can start making money like an entrepreneur — instead of an employee. But dealing with the VERY REAL...
You have mental superpowers (here’s how to use them)

You have mental superpowers (here’s how to use them)

I’m in the process of reprogramming my mind… And in my own personal story and reflections, I believe I can show you where YOU can develop your own personal mental superpowers. Here’s the story… Somewhere along the way, I let myself slip. Somewhere along the way, I let...
The difference between success and failure in copywriting

The difference between success and failure in copywriting

I had an epiphany during a copy review today… It was about juxtapositions. That is, putting two ideas, concepts, or outcomes alongside each other for comparison. This was a big one… We were talking about saving and taxes in retirement… And we realized there are two...