It’s time to get you some new clients… The last time I wrote about this, a long-time friend and colleague made a really good point. If you can’t get clients for your own business (because of either confidence or capability), what are you doing pitching others? But...
Prospects lie to you… It’s a fact of sales. For the most part, people are flat-out liars. They won’t tell you the truth. Especially if you’re trying to get them to make a decision — such as give you money. I think that’s what’s going on with today’s Mailbox Monday...
Let’s talk about what makes money come to you… The following is a post I’ve reprinted in Breakthrough Marketing Secrets from time to time. It was only my fourth post ever written after starting these daily essays. It’s also in the Appendix of The Copywriter’s Guide...
If you’re sitting on the starting blocks, waiting to go… OR if you still feel like you’re starting out, even though you have a little bit of experience… OR if you’re foraying into new markets where you may have confidence but not a big track record yet… This should be...
Most people who sell their services have completely the wrong mindset about dealing with clients… Here’s the thing. When most of us got started in our careers, was working for somebody else. It was their business, their rules, and our role was to serve them. Our...
There are very few tech tools that I think you “need” to have… I think that word — need — is overblown. It’s easy to use in a marketing, selling, or persuasion context… You need a website… You need funnels… You need an email marketing platform… And so on, and so...
If you want to close high-ticket sales, such as coaching, consulting, and creative work, you have to get on the phone… Or in a video call. Or in person, of course. But on the phone, at a minimum. It’s almost impossible to close any deal of substance over email. ...
It’s 2018 — let’s make it our best year ever! In December, I put out a simple survey asking what your biggest challenges around your business are. And without a doubt, the most common challenge that came up across the board is: getting clients. So… Guess what… I’m...
I’ve gotten a whole bunch of questions recently about how to get started, get your first few clients, and make that leap straight to the six-figure freelance copywriter lifestyle. Funny thing is, these questions always look so much different than all the others I get....
Yet again, I’ve been asked the eternal question… How to get (your first, or more) clients for your copywriting business… And since I’ve been buried deep in research all day long into the minds of investors, right now, in today’s market (including some field trips), I...
Let’s talk about how to turn cold traffic into paying customers… For the last couple months, I’ve been running a series of experiments to try to crack the “paid traffic” nut for BTMSinsiders. With any new offer, this should be your #1 goal. But what does that mean?...
Do you have the guts and gumption to succeed? Today, another question from the ol’ mailbox — that’s right, it’s Mailbox Monday! Before we dive in though, a quick note… I’ve just added the David Garfinkel Masters of Response Summit interview to the BTMSinsiders members...
What does it mean to write your own ticket — and do YOU have this power? I was thinking about this last night. And specifically, I was thinking about the deeper value I’m trying to deliver through Breakthrough Marketing Secrets and BTMSinsiders. Let’s rewind a bit....
I’ve heard a critical piece of advice from some very high-level entrepreneurs a few times over recently… I’ve wanted to write about it for a while. But I haven’t had the right context. That is, until I got the following email in my inbox from a BTMSinsiders member....
If you truly want to get ahead, get respect, and charge high prices, you MUST position yourself apart from the pack… What’s the difference between Jay Abraham, who sells his time at $100,000 per day, and other marketing experts that don’t get 1% of that — despite...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
