Don’t fall for this “shortcut”

I’ve gotten a rash of LinkedIn connection requests recently from people who bill themselves as “Certified High-Ticket Closers.” Now, I’ve stayed out of the “certification” business. I used to sell IT certification training, and that made sense.  Because you could...

How to break into copywriting (proven method)

If you’re one of those people who keeps wondering what it takes to get started in copywriting, you’re either going to love or hate this… It’s Mailbox Monday.  Which means it’s time to answer YOUR questions. To have your question answered in an upcoming issue of...

Replicate your best salesperson through advertising…

Today’s issue is a bit of a “hot seat.” A reader wrote in with a question, and I’m approaching the answer from a few different angles, looking at all the best approaches to solving the challenge he’s facing. And remember: to have you question answered in an upcoming...

An alternative approach for cold-pitching clients…

It’s time to get you some new clients… The last time I wrote about this, a long-time friend and colleague made a really good point.  If you can’t get clients for your own business (because of either confidence or capability), what are you doing pitching others? But...