Why I Hate (Most) Marketing Certifications

Why I Hate (Most) Marketing Certifications

Most marketing certifications are a total rip-off… I just got yet another pitch by email… For yet another marketing certification… Which reminded me… I HATE MARKETING CERTIFICATIONS! Not ALL of them — but MOST. And it’s for a very specific reason: MOST are...
Which copywriting skills are most useful?

Which copywriting skills are most useful?

Today, I’m answering another subscriber question… He wants to know which copywriting skills are most useful to learn… To help his employer — a consulting business — grow. I’m NOT going to get tactical here.  I’m not going to say, “Go learn YouTube ads,” or, “Go learn...
Your Customer’s Two Journeys [emotional copywriting]

Your Customer’s Two Journeys [emotional copywriting]

Great storytelling isn’t just about what happens… It’s about how the characters in the story FEEL about what happens. This is a major premise and principle behind the excellent Audible program, The Hero’s 2 Journeys…  From Will Smith’s script and screenwriting...
High-Ticket Funnels & The Two-Call Close

High-Ticket Funnels & The Two-Call Close

Today you’ll hear exactly how to sell high-ticket offers with a high-ticket funnel and a two-call close… This works.  Period. If you have a good offer, at a high enough price that you pretty much need to hop on the phone… This is what you need to do. Especially if...
Feeling USED by clients? [5 tips to get respect]

Feeling USED by clients? [5 tips to get respect]

Have you ever felt USED by clients? Whether you’re a copywriter, freelancer, coach, consultant, or any other kind of service provider running a client business… It’s a NORMAL thing to end up in a situation where you’re not feeling the respect… Where you’re not getting...

Dan Kennedy Lesson on Client Control

Is it better to SERVE your clients, or CONTROL them? I got this lesson a few years back from Dan Kennedy. It’s all about client work, consulting work, freelancing, or whatever you want to call what you do as an outside expert. When a client comes in and says they want...
Marketing now: Talk to the LIZARD BRAIN

Marketing now: Talk to the LIZARD BRAIN

This has come up at least half-a-dozen times in the last week… I’m stressed right now.  I’m sure you are, too.  Our families are.  Our teams and employees are.  Our customers and clients are. We’re stressed about the virus and its health impacts. And we’re stressed...
Starting a client business (3 minimum requirements)

Starting a client business (3 minimum requirements)

I want to make it as easy as possible for you to start a client business… Too many people sit at the starting line.  Never getting started.  Never getting going. Never taking those first critical steps.  Steps you MUST take, whether your goal is a side income,...
Can you get rich selling books?

Can you get rich selling books?

Have you written a book?  Or do you plan to? (Or maybe you’re in the middle of one, looking for that light at the end of the tunnel…) If so, I imagine part of what you’ve thought about is all that money that’s going to come flowing in the door, as soon as your book is...
How to Quit Your Job & Start Your Business…

How to Quit Your Job & Start Your Business…

10 years ago TODAY, I walked out of my last job, for good… A decade! Seriously, that seems a little strange.  It feels like forever ago, and also just yesterday. I quit my job.  No more cubicles.  No more 9-to-5.  No more heavy-handed boss whose bad mood had the...
Retire and become a copywriter, consultant, or coach?

Retire and become a copywriter, consultant, or coach?

“Retire this year, and still make as much money as most doctors…” It was a STELLAR big idea, for Paul Hollingshead’s pitch for the AWAI Six-Figure Copywriting program. In fact, I’ll bet most of my readers who are copywriters (whether pro or aspiring) owe at least some...
High-achievers invest in themselves ($2k into $47k+)

High-achievers invest in themselves ($2k into $47k+)

Today’s article, PROOF of the power of investing in yourself… It’s a reader story. I volunteered — for his sake — to scrub it of some personally-identifying details.  Because I wanted to protect his privacy, with regard to revealing specific clients. And yet, I also...
Reverse-engineered success (client-getting example)

Reverse-engineered success (client-getting example)

Can I show you how to get as many clients as you need? What I’m about to show you is a simple process.  A way to reverse-engineer success.  A way to set a goal, and plan to meet it, and then work that plan until it’s done. This is really simple and straightforward. ...