The “typical” day of a top copywriter…

I don’t have a typical day… That’s part of the appeal of being a freelance copywriter and independent consultant, and doing your own thing. That said, I DO have times where I’m being maximally-effective.  And other times when I’m not.  That’s what we’ll dive into...

Six ideas to help you pick your copywriting niche…

So, you’re trying to decide on a niche for your copywriting business… It’s Monday, which means it’s time to open up my mailbox for our weekly Mailbox Monday issue. You send in your most pressing questions about marketing, business, selling,...

Sometimes you DON’T need better marketing…

Have you ever heard this saying …? “One good sales letter will change your life.” If you’re a serious student of direct marketing, you probably have. I know it as coming from Gary Halbert.  And since most of the modern masters are descendants of the Halbert school of...

Two strategies to get more clients…

This is probably the most consistent request I get… How to get more clients.  The question comes in many forms.  But it all boils down to this… “I need more business.  I need more customers.  I need more new, warm bodies through the door, who are likely to give me...

Don’t fall for this “shortcut”

I’ve gotten a rash of LinkedIn connection requests recently from people who bill themselves as “Certified High-Ticket Closers.” Now, I’ve stayed out of the “certification” business. I used to sell IT certification training, and that made sense.  Because you could...