How to Make $1,000 Per Hour

How to Make $1,000 Per Hour

I have some good news for you… If you’ve ever wondered how you could make a lot more… I mean, $1,000 per hour or more (or if that’s small, 10X or 100X that)… You might already know EXACTLY how to do it. The key isn’t necessarily what will make you $1,000 in an hour…...

Best Copywriting Framework?

Every copywriter who teaches eventually ends up sharing their own framework… And honestly, they can all look pretty good… But how do you decide which one is for you? How do you decide what you’re going to copy and paste into your next draft, and use to build your...
Is Advertising Scientific? [Thinking in Bets by Annie Duke]

Is Advertising Scientific? [Thinking in Bets by Annie Duke]

Will you be more successful in advertising by thinking like a scientist OR thinking like a gambler? Most good students of marketing and advertising have studied Scientific Advertising by Claude Hopkins. After all, David Ogilvy said nobody should have anything to do...

Those who pay, pay attention… [why invest in yourself]

I spent years not getting the success I wanted… Seriously — I discovered copywriting in 2005… I KNEW that I wanted to work in my own business, as a freelance copywriter and independent consultant… I even told my boss before he hired me that I saw THAT as my destiny —...

Who to connect with when cold pitching?

Want to get hired as a copywriter or marketer? You have to connect to the right person at each company — but who is that? This subscriber wants to know, too… Today’s question: — Roy, Who do you recommend I connect with when cold emailing? So often the businesses only...

Belief Shifting [how to make sales]

Here’s a simple idea that can make you HUGELY more successful in marketing and selling… I call it belief-shifting… Basically, there are beliefs that are stopping your prospects from buying… And there are beliefs that, if they held them, would virtually guarantee your...

The Death of Retargeting [important!]

Apple went to war with Facebook, now Google’s waving the surrender flag… And within the next 12 months, everything we know about how to create successful advertising online is going to change dramatically. You’ve probably heard about Apple killing the Facebook pixel...
Cash, Cash, Cash, Cash

Cash, Cash, Cash, Cash

Your business needs cash flowing through it to survive… Just like your body needs blood flowing through it. In either case, when the flow stops, it could easily mean death. Yeah, this is a bit of a side topic from my normal daily content on marketing, copywriting, and...
Shortcut to Expert Status [Russell Brunson, Expert Secrets]

Shortcut to Expert Status [Russell Brunson, Expert Secrets]

You will make more money if you are seen as an expert… In fact, everything about your business becomes easier… It’s easier to get clients… To charge high fees… To be welcomed into the in-group in your industry… And so on. The more perceived expertise you have, the...
Copywriting: Where to find NEW Big Ideas?

Copywriting: Where to find NEW Big Ideas?

Your best prospect just swiped right past your ad… Seriously, you spend WEEKS, MONTHS writing the sales letter… And you spent HOURS crafting an ad to get their attention, and bring them in. But because you used another “me-too” swiped headline formula… Their...

Standing Out vs. Fitting In [advertising strategy]

Want your ads to stand out?  The secret might just be to make them fit in… Which are you more likely to pay attention to when you’re scrolling Facebook… Something that’s CLEARLY an ad? Or something that looks like content a friend posted? What about when you’re...

Your Missing Link to Big Success

In today’s video, I share your missing link to big success… It’s quick, and incredibly powerful. Especially if you’re a copywriter, marketer, salesperson, or offer creator. It’s quick — less than 6 minutes. But it will make selling your services and products easier...