Will you be more successful in advertising by thinking like a scientist OR thinking like a gambler?

Most good students of marketing and advertising have studied Scientific Advertising by Claude Hopkins.

After all, David Ogilvy said nobody should have anything to do with advertising until they’ve read it seven times…

Jay Abraham reports he’s read it over 50 times…

And it’s hard to get a start in direct response marketing and copywriting without coming across it and diving in…

But ultimately, when it comes down to it, putting out our next ad or marketing piece seldom feels as certain as scientific truth…

In fact…

Advertising in practice often feels like gambling!

And so it should come as no surprise that top copywriter Stefan Georgi recently recommended the book Thinking in Bets by World Series of Poker Gold-Bracelet Champion Annie Duke.

Now, Annie isn’t a marketer or advertiser.

Or at least, she’s not teaching marketing and advertising.

But she teaches successful and accurate thinking, especially about decision making.

And that’s EXACTLY what goes into being a good marketer.

Today’s episode of Breakthrough Marketing Secrets is inspired by Thinking in Bets…

Especially the 5 parts of a bet Annie identified…

And how thinking like a gambler can actually make you a more effective AND more scientific advertiser…

Watch now for the truth about scientific advertising vs. gambling…

Yours for bigger breakthroughs,

Roy Furr

Links related to this video:

Thinking in Bets by Annie Duke

FREE Scientific Advertising by Claude Hopkins (audiobook + PDF ebook)

The Scientific Path to Increasing Profits Course

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