This might be hard to believe… But I used to be proud that my writing was almost impossible to read. Seriously. When I was in school, I thought it was a marker of my intelligence. And maybe it was… To the academic crowd. Honestly though, I’ve come to believe the...
Do this right, and it makes your offer the ONLY choice your prospect wants to make… I consider this to be one of my most powerful skills as a copywriter. And yet, it isn’t talked about much. It’s thinking you put in BEFORE you write the copy. It’s thinking I’ve built...
“What are the essential business and marketing skills that a copywriter must know about?” That’s the question I got from Sean, that I answer in today’s Mailbox Monday episode. I’ve often talked about how valuable it was for me as a copywriter… To have actually worked...
Past the lands of FEATURES and BENEFITS is the realm of TRANSFORMATIONS… And you’re getting very close… Close to a time when you’ve already discovered how to take your prospects there… You show them the product or service, sure… Its features, and benefits… How...
I’ve fallen in love with using stories to sell as a copywriter… I used to be very logical. I still remember a promo that tried to lay out “The 7 Critical Steps to Launching Your Copywriting Business.” Or something like that. It was maybe a good list for a 1,000-word...
Can you make me — your prospect — FEEL your emotions? Can you make me feel the depth of despair you felt when you were struggling to solve your problem? Can you make me feel the relief and joy you felt when the problem was finally solved? Can you take me along for...
Today’s episode is a massive value-bomb of headline-writing goodness… And no, I didn’t just rehash the same 100 proven headline formulas (though I will show you how to use them better)… Instead, I go deep into how to write compelling headlines like a true...
This is a HUGE lesson from one of the greatest copywriters of all time… In Breakthrough Advertising, Eugene Schwartz introduced the market awareness spectrum. Fundamentally, every market — and every person in a market — goes through different stages of awareness...
You’ve hooked their attention, you’ve built their interest and desire with your pitch, and now it’s time to close the sale… Every copywriter must know how to write offers. But it’s not just about presenting the features of your product. Far from that, in fact. There’s...
This is probably the most important part of copywriting… It’s the pitch… In most direct response markets, this all takes place before you introduce your product, service, or offer. It’s how you build that bridge from, “I have a problem,” to “This person has the...
These are the essential copywriting skills beginners must learn and pros must master… It all starts with Creating a Hook & Lead. (No, headlines are not first, but they’re coming soon.) In today’s episode, I dive into a whole pile of thinking on how to find and...
The better you know your customer, the better you can connect with them… And the better you connect with them, the better you can solve their problems… Fulfill their needs… And make sales. Today’s Mailbox Monday question is looking to accomplish that goal… —...
If you want to get booked on podcasts, you want to make yourself into what I call a “perfect guest”… What makes a perfect guest? I came up with a list. The perfect guest… — Makes the host’s and the producer’s jobs easy… — Makes the host and...
Today, I have a simple tip to get good at copywriting, fast… It comes out of this subscriber question: — Roy, How can I improve as a copywriter? I’m writing for myself, not clients. – Kevin — Whether you write for your own business or clients, following...
I’ve seen a lot of BAD urgency and scarcity in marketing and copywriting… I’ve also used urgency and scarcity in ways that create big sales windfalls. Today, I share a couple of success stories… Some of my first big successes in adding urgency and scarcity — and...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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