This is a HUGE lesson from one of the greatest copywriters of all time…
In Breakthrough Advertising, Eugene Schwartz introduced the market awareness spectrum.
Fundamentally, every market — and every person in a market — goes through different stages of awareness as they get ready to buy.
If you know how to speak to the current level of awareness…
And take them to the point where they are ready to buy…
You have the keys to the kingdom.
Today’s episode goes DEEP into this essential copywriting skill…
Not just what the market awareness spectrum is…
But how exactly to make your copy work with it…
To help you tap into the biggest, most profitable markets.
This is the secret to being able to advertise profitably to cold audiences — which is the pinnacle of copywriting and the most valuable marketing skill.
Check out how to speak to current market awareness in your copywriting…
Yours for bigger breakthroughs,
Roy Furr
Links related to this episode:
Get the full Essential Copywriting Skills series here
High-Velocity Copywriting Training
The Value-First Funnel Strategy
Get Breakthrough Advertising by Eugene Schwartz
Subscribe to Roy’s YouTube channel
Subscribe to the Breakthrough Marketing Secrets podcast
