This is probably the most important part of copywriting…

It’s the pitch…

In most direct response markets, this all takes place before you introduce your product, service, or offer.

It’s how you build that bridge from, “I have a problem,” to “This person has the solution and I don’t care what it is I’m ready to buy…”

If you nail your pitch, your prospect is ready to buy before they even know what you’re selling…

Today’s episode is dedicated to helping you do that.

It’s Episode #2 in my series on Essential Copywriting Skills.

And frankly, it could be the most impactful of all on your bottom line profits, from all the copywriting you do.

Check out today’s episode on the essential copywriting skill of making your pitch…

Yours for bigger breakthroughs,

Roy Furr

Links related to this episode:

Get the full Essential Copywriting Skills series here

Story Selling Master Class

The 6-Step Belief-Shifting Framework: March 2021 Monthly Insiders Call

High-Velocity Copywriting Training

BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

Subscribe to Roy’s YouTube channel

Subscribe to the Breakthrough Marketing Secrets podcast

Work With Roy