Breakthrough Marketing Secrets
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Shortcut to Expert Status [Russell Brunson, Expert Secrets]

Shortcut to Expert Status [Russell Brunson, Expert Secrets]

You will make more money if you are seen as an expert… In fact, everything about your business becomes easier… It’s easier to get clients… To charge high fees… To be welcomed into the in-group in your industry… And so on. The more perceived expertise you have, the...
Copywriting: Where to find NEW Big Ideas?

Copywriting: Where to find NEW Big Ideas?

Your best prospect just swiped right past your ad… Seriously, you spend WEEKS, MONTHS writing the sales letter… And you spent HOURS crafting an ad to get their attention, and bring them in. But because you used another “me-too” swiped headline formula… Their...

Standing Out vs. Fitting In [advertising strategy]

Want your ads to stand out?  The secret might just be to make them fit in… Which are you more likely to pay attention to when you’re scrolling Facebook… Something that’s CLEARLY an ad? Or something that looks like content a friend posted? What about when you’re...

Your Missing Link to Big Success

In today’s video, I share your missing link to big success… It’s quick, and incredibly powerful. Especially if you’re a copywriter, marketer, salesperson, or offer creator. It’s quick — less than 6 minutes. But it will make selling your services and products easier...

Copywriting Objections (answer 3 questions, make more sales)

These ain’t yo mama’s simple sales objections… “It’s too expensive…” “I need to think about it…” “I’m not ready yet…” I know when those come out of the mouth of your prospect, they believe what they’re saying. But they are very superficial objections. And most of us...
End sales call anxiety

End sales call anxiety

Ever get nervous when making a sales call? Or maybe you DON’T make sales calls at all — even though you know they could bring money in the door — just because you feel too much anxiety… This is completely normal. It’s also the topic of today’s subscriber question… —...
Get over yourself, you ignorant copywriters!

Get over yourself, you ignorant copywriters!

I got this email from a copywriter — and it got me fired up! “Oh please! So cheesy.. Free ! All you do is pay shipping.  Granted  ,if the product is 50 dollars or more  , fair enough.  I will never use these tactics! You have learned from the wrong people so l...
Simple Offers Make Sales

Simple Offers Make Sales

Want to make more sales? Make your offer SIMPLER. Not what’s behind it. In fact, what’s behind your offer can be incredibly complex and sophisticated. Whether it’s the service you provide, and your proprietary process… Or what goes into your product itself… Or...
Make Money Move To You [this is the secret]

Make Money Move To You [this is the secret]

ONE THING has to be true to make money move to you… And really, it comes down to this one thing. Good news… It’s something you have control over. As a copywriter or marketer… As a salesperson or persuader… As an entrepreneur… As a human. And it doesn’t matter if...