STOP Reading Copywriting Books [Learn about THIS instead]

STOP Reading Copywriting Books [Learn about THIS instead]

I LOVE copywriting books, and they’ve been extremely helpful in my success in marketing since 2005… And so what I’m about to say may sound completely counterintuitive. In the first 1-3 years of a copywriter’s career, I’d bet on the copywriter who has read the most...
The Power of Tiny Actions | Building Powerful Habits

The Power of Tiny Actions | Building Powerful Habits

One of the most powerful habits I’ve ever built was also one of the simplest… A tiny action I do every morning, just after waking up. And that I’ve done nearly every day since September 1, 2016. I step on the scale, and put that number into a spreadsheet. That tiny...