If you want to write more compelling marketing copy, study storytelling…
You DO NOT want to translate traditional storytelling 1:1 to copywriting. (Not if you want to maximize sales, at least.)
BUT there are some huge lessons that come from knowing how to make stories work in other mediums.
I’ve mentioned recently I’m working on a musical…
Which means I’ve been actively learning more about storytelling specific to that medium.
And there’s one “inviolable rule” of enduring, popular musicals — ONE SONG every great musical must have.
As you’ll hear in today’s episode, there’s a big copywriting lesson in it, too.
A Copywriting Lesson Learned on a Broadway Stage
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
Emotional Direct Response Copywriting Course
BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
The Secret Life of the American Musical by Jack Viertel
Wanna say “thanks” for this episode? Buy me a coffee…
– – – More from Roy – – –
CopyMentor 1-on-1 Coaching with Roy
