LinkedIn Prospecting FAIL (don’t do this!)

LinkedIn Prospecting FAIL (don’t do this!)

This could be one of the dumbest LinkedIn prospecting DMs I’ve ever gotten… Seriously, this guy immediately destroyed my trust. And you’d think he’d have seen it coming. You’d think he wouldn’t have done it. Especially with so clear and easy of a way for me to verify...
Say YES, figure it out later [Grant Cardone 10X Lesson]

Say YES, figure it out later [Grant Cardone 10X Lesson]

I don’t really like Grant Cardone — but there’s a lesson from The 10X Rule that’s stuck with me… In fact, I think of it OFTEN. Including today, when I’m scheduled to be interviewed by an entrepreneur who has also interviewed Grant Cardone… As well as Gary Vaynerchuk,...
7 Emotional Hot Buttons (copywriting & marketing)

7 Emotional Hot Buttons (copywriting & marketing)

I had unexpected inspiration to talk about emotions in copywriting today… I mean, when you’re a direct response copywriter… Any day is a good day to talk about emotion! Because understanding your prospect’s emotion — and how to direct it toward the purchase decision —...
Why do we keep procrastinating?

Why do we keep procrastinating?

Ugh! Procrastination is the worst… I feel you.  And I want you to know: You are not alone. If you’ve ever noticed yourself just procrastinating, avoiding work, not doing the things you know you need to do… And you WANT TO get back to being productive but you just...
What Star Wars & Harry Potter can teach you about Copywriting

What Star Wars & Harry Potter can teach you about Copywriting

Here’s a FUN little lesson about story telling and story selling… … Using The Hero’s Journey…  AND what I call The Hero’s Journey of Story Selling. I found this funny picture circulating around the internets… About Star Wars and Harry Potter… And how they’re THE SAME...
You have 5 seconds to get my attention… [copywriting HOOKS]

You have 5 seconds to get my attention… [copywriting HOOKS]

“Delete this whole intro section of your copy.  It won’t work.” So many times when clients pay for my $1,250 copy review service, they just want me to beat them up. Pummel them to smithereens. Take that red marker to their copy, and tell them what is terrible. I used...