If you want to make a lot of money from your business…

Whether that’s serving clients…

Or selling products to customers…

There’s an important truth: Not all customers and clients are created equal.

This doesn’t mean you should treat some terribly and others great.

But you will benefit — financially, sometimes in a huge way — by recognizing this fact and building your business around it.

In today’s episode, I dive deeper into this topic…

And share where your biggest paydays will come from (and how to get more of them)…

Yours for bigger breakthroughs,

Roy Furr

Episode Links

Conversion Architecture 101

BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

Nudge book by Richard Thaler & Cass Sunstein

Wanna say “thanks” for this episode?  Buy me a coffee…

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The Copywriter’s Guide to Getting Paid

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