Do YOU have the attention span of a goldfish?
I’m only asking because this has been the assumption in recent years…
Backed up by some data that seems to suggest it.
And a lot of marketers make a lot of assumptions about what that might mean.
Particularly for things like how long your message needs to be.
Here’s the thing though: the “goldfish attention span” thing is WRONG.
It’s a MYTH.
That’s not the problem. And so your solution to it is not the right solution.
Yours for bigger breakthroughs,
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