Do YOU have the attention span of a goldfish?

I’m only asking because this has been the assumption in recent years…

Backed up by some data that seems to suggest it.

And a lot of marketers make a lot of assumptions about what that might mean.

Particularly for things like how long your message needs to be.

Here’s the thing though: the “goldfish attention span” thing is WRONG.

It’s a MYTH.

That’s not the problem.  And so your solution to it is not the right solution.

In today’s episode I talk about what’s actually going on — and what to do as a marketer…

Yours for bigger breakthroughs,

Roy Furr

Episode Links

The Story Selling Master Class

High-Velocity Copywriting

Indistractible book by Nir Eyal

BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

Wanna say “thanks” for this episode?  Buy me a coffee…

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