Do YOU have the attention span of a goldfish?
I’m only asking because this has been the assumption in recent years…
Backed up by some data that seems to suggest it.
And a lot of marketers make a lot of assumptions about what that might mean.
Particularly for things like how long your message needs to be.
Here’s the thing though: the “goldfish attention span” thing is WRONG.
It’s a MYTH.
That’s not the problem. And so your solution to it is not the right solution.
In today’s episode I talk about what’s actually going on — and what to do as a marketer…
Yours for bigger breakthroughs,
Roy Furr
— Episode Links —
The Story Selling Master Class
Indistractible book by Nir Eyal
BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
Wanna say “thanks” for this episode? Buy me a coffee…
— Get more from Roy —
The Copywriter’s Guide to Getting Paid
Subscribe to Roy’s YouTube channel
Subscribe to the Breakthrough Marketing Secrets podcast
CopyMentor 1-on-1 Coaching with Roy
