This is absolutely crazy…

And it’s something I’ve had to keep top-secret, until now.

I landed a cameo in a just-released music video — about copywriting and marketing — alongside many of my greatest heroes.

And so instead of a normal BTMS issue, or even one of my “new standard” Video Friday issues where I dish…

I wanted to share this.

NOTE: There are actually many layers to this onion…

(And no, Nader, I’m not saying the song stinks — in fact, I rather enjoy it!)

You can watch this video on a few levels…

  1. It’s silly and fun and a great way to spend a couple minutes late on a Friday…
  2. You get to see us crazy marketers doing a lot of silly things…
  3. It’s actually an incredible lesson into who is influential — past and present — in direct response marketing and copywriting… (You could study the lyrics for days for this one aspect alone.)

Maybe it’s just because I’m so much of a direct response geek — but I really like the history lesson packed into every verse.

I know Titans was a big deal and all, but I still can’t believe my name got worked into those lyrics alongside so many others who I’ve studied and considered heroes throughout my career.

Make it a great weekend.

Yours for bigger breakthroughs

Roy Furr

PS: Invest $37 and go through one of my courses at BTMSinsiders this weekend (take your pick, they’re all included).  If you’re not totally and completely satisfied, cancel your account and email me next week.  You’ll get a prompt and courteous full refund.  Or, if you decide to keep it, I’ll just keep adding training to your subscription, with the full intention of blowing you away with the value you get every month.  Zero risk.  Zero obligation.  100% value.  That’s the way I play.

Click here to check out the BTMSinsiders catalog and get started.

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