The following video may completely change how you use stories in marketing and selling forever…
I’ve written before about the PAISA formula I’ve come to love in terms of both its simplicity and power in marketing and selling.
At the very core, most good products and services are there to solve a pressing problem in the prospect’s life. And the PAISA formula is the best way I’ve discovered in more than a decade of speaking to that in order to get them to act and respond to your offer.
But in the last few months, I came to an even deeper, more profound realization.
Specifically, that PAISA plus story selling is something much, much bigger. We’re talking “Hero’s Journey.”
Watch this video to see if you agree…
Yours for bigger breakthroughs,
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