“The Control Is Your Enemy”

A few weeks back, I wrote a post on 3 Half-Truths About Copywriting… In it, I wrote this… “Have a successful sales letter?  That’s your control.  Your control is your enemy.  You must beat it, as soon as it takes that throne.  And once you have a new control,...

How to cold-call without sounding like a chump

Monday means it’s time to open up the ol’ mailbox! Once a week I dig into my inbox for YOUR questions about marketing, selling, productivity, business, copywriting, and any other topic that I think will make for a great Breakthrough Marketing Secrets issue. To add...

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