Campaign Thinking vs. Promotion Thinking: Which Describes You?

Campaign Thinking vs. Promotion Thinking: Which Describes You?

Hey there Rainmaker, I must be a parent… Bought a minivan today. It’s interesting. Even when you want to pay cash, they push you to financing. The banks are running the same racket they ran in the housing market leading up to 2008. Only now it’s in car loans. So now...
One piece of paper can make you rich…

One piece of paper can make you rich…

Hey there Rainmaker, let’s talk about the power of a single sales letter, ad, web page, or whatever other vehicle you use to deliver your selling message… — I don’t know anybody who is successful in direct response — the art and science of using marketing to make...
I’m sweaty…

I’m sweaty…

Hey there Rainmaker… I’m sweaty. (Yes, you read that right: sweaty.) Today’s topic, a diversion from the routine. But worth it. Totally. Although I may get a few unsubscribes for veering too far off topic, anybody I lose would simply be degrading the quality of the...