Today, a lesson from a conversation I had while visiting my client earlier this week. (But of course, anonymously-presented — to protect the innocent and the guilty!) It’s mainly focused on physical products. But don’t discount it at face value if you sell services or...
Today’s Copy Tuesday post is going to be a quick one… Because I’m going to do a contest… A challenge! And you stand to win a copy of one of the best software packages for writers (either the MAC or PC version)… The same software I’m drafting this email to you in right...
It’s Monday again! That means it’s time to dig into my inbox, and answer YOUR questions. This week, from South Carolina, where I’m visiting a client on a really cool — but currently, top-secret! — new project. And remember, if you have a pressing question you’d like...
Happy Independence Day for those of you here in the United States! I hope you spend a ton of time with those you love, and stay safe today while having fun and blowing things up! I was going to go ahead and skip today’s Grab Bag Friday email, as it’s a holiday and...
Welcome to another Strategy Thursday, where we discuss the most important fundamental business principles and strategies for success. When you’re starting a new business, there’s a TON of advice out there. Some of it dumb and irrelevant, such as “get a nice office, a...
Which works best: long online video ads, or short online video? Which works best: long copy or short copy? Every time I have this friggin’ debate, it kills me. Because despite enormous tested proof to the contrary, there are still a boatload of marketers — probably...
For today’s Copy Tuesday article, I’d like to address a very specific kind of ad nearly every copywriter will eventually need to write. The Lead Generation Ad. EVERY business needs new customers to survive. And unless the business sells very low-priced “retail” type...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
