Today I’d like to tell you about what I consider to be the most valuable skill in business. It’s the secret to…
- Starting a successful business from scratch…
- Growing the biz, once you have it going…
- Getting customers to do business with you again and again…
- Creating instant cash flow…
- Creating steady revenue and profits for life…
In fact, without this skill, you don’t really have a business!
So what is this skill?
Simple…
Selling.
Better yet…
Selling multiplied.
The ability to find a target prospect for your business, match your product or service and your promise to their needs, demonstrate your value and ability to deliver, and get them to actually pull out their wallet and put down their hard-earned money.
If you don’t have an effective and repeatable sales process — delivered in person, or through media — you don’t really have a business.
We tried to create a business that didn’t require selling skills… And all we got was this lousy sign!
Because without sales, you don’t have revenue. Without revenue, all you have is an expensive hobby — a money pit.
And sure, in the startup world, these money pits get funded for a while by investors who don’t get it…
Who are willing to throw hundreds of thousands and even millions of dollars behind an idea without a proven market…
But you can only go to that well for so long before it runs dry!
You sell — or you die!
That’s the simple truth of business.
- If you want to start a business, you have to make your first sales…
- To grow your business, you need even more sales…
- If you want customers coming back, you have to find a way to sell to them again…
- If you want instant cash flow, creating a torrent of sales is the single-best way…
- And if you want steady revenue and profit for life, the key is having a repeatable, scalable selling system (marketing) that delivers customers and revenue over and over again, even when you’re not doing the heavy lifting…
The opposite of all of this is no sales, only expenses, and certain business death.
Here’s what else you need to know…
The best selling is one-to-many!
Above I mentioned selling multiplied.
This is the process of taking your proven sales pitch — the one you could deliver on cue, to any target customer — and putting it in media…
On a web page…
In a direct mail letter…
Through a video — online or DVD…
On a teleconference or webinar…
In space advertising…
Wherever you can reach your target market. By replicating your pitch in media, it’s like sending out sales people to work 24/7 on your behalf, and bring back customers.
You don’t have to present your sales pitch every time — your advertising and marketing does it for you.
All you have to do is capture your best ideas and sales points — one time — in your marketing and advertising.
Then use whatever marketing medium is appropriate to get that pitch in front of as many of your target customers as possible.
The best sales letters and promotions generate millions…
The late Gary Halbert, considered to be one of the top copywriters in recent history, often said something along the lines of, “All it takes is one good sales letter to completely change your business and your life.”
Another famous and now-retired copywriter, Gary Bencivenga, once wrote a sales promotion (not quite a letter) that mailed profitably to over 100 million households… And because of his $.05 per piece mailed royalty, he was able to buy a $5 million house in the Hamptons on the royalties from that piece alone…
I’ve also generated millions in sales with my promotions, and my clients have loved me for it!
It doesn’t matter if you’re a business owner, a copywriter, a marketer, a salesperson, or have some other role in the business entirely…
One of the single-most valuable skills you can develop is what I do as an in-demand professional copywriter…
Breaking down a sales process (yours or your client’s) step by step…
Making sure that you’re actually speaking to your target market…
Offering them what they most want…
In a compelling way…
Putting it together using effective selling outlines and processes…
And adapting your selling message to whatever media you’re using, to get it in front of your market…
If you can do this, you have the proverbial keys to the kingdom…
I’ll be talking a lot more about this in the coming weeks. But if this is something you’re interested in…
In particular, my process BEFORE, DURING, and AFTER writing copy…
The same process I’ve used to become an in-demand copywriter…
That you can use to write sales letters and promotions that can generate cash and build businesses…
Including some innovations I’ve been applying to my process that have never been taught by any copywriting teacher, ever (that I’ve only gleaned by working directly with copywriters who’ve generated multi-billion-dollar selling records over the course of their careers)…
Let me know that you’re with me… That you’re interested…
Send me an email at [email protected] with a “Yes!”
Thanks in advance for taking a second to let me know.
Yours for bigger breakthroughs,
Roy Furr
Editor, Breakthrough Marketing Secrets
