The most profitable part of marketing that everybody hates…

The most profitable part of marketing that everybody hates…

Copywriting is sexy… Now, I’ll admit — a large percentage of my list is copywriters.  Probably because that’s where my background is in business and marketing. But having the ability to come up with a message out of thin air, and have people send you money…  That’s a...
The #1 secret to online marketing success…

The #1 secret to online marketing success…

I’ve been diving deep into paid advertising recently… In fact, you may have noticed me following you around the Internet.  I know, it sounds kinda creepy.  And, it is.  But as marketers, you have to understand what is going on.  And, importantly, how to use it....
The single most valuable marketing skill?

The single most valuable marketing skill?

I just got off the line with another Master of Response… His name is Donovan Kovar, and if you don’t know him, that’s mostly fine by him. He doesn’t play the “guru game.”  Instead, he works behind the scenes with his clients, helping them develop their online...
[Video Friday] Watch me battle a top Facebook expert…

[Video Friday] Watch me battle a top Facebook expert…

Vince Reed is considered a top Facebook ads expert… With nearly 100,000 people following his work on Facebook, he’s clearly a force to be reckoned with. And through our mutual friend (and Breakthrough Marketing Secrets insider) Jeff Moore… Vince challenged me to be...
The danger of creativity when you’re trying to sell

The danger of creativity when you’re trying to sell

One of the most dangerous things you can do when selling is to get too creative… I still remember, in the middle of selling seats to The Titans of Direct Response, when there was a battle going on inside The Warrior Forum about whether or not I’d written a good sales...
Who the heck are you marketing to? On Buyer Personas…

Who the heck are you marketing to? On Buyer Personas…

“My audience?  Anybody with a pulse!” Does the above sound familiar? Most people in business think they’re thinking big with this.  Which is a big mistake.  When you think this way, you actually limit yourself, and keep your results small. It’s against our inner...