I have incredible readers, making incredible leaps forward in their incredible careers, and I feel fortunate to play a small part… I just had another long-time reader reach out to me today. He’d asked previously about succeeding as a freelancer. But because he was...
Copywriting is sexy… Now, I’ll admit — a large percentage of my list is copywriters. Probably because that’s where my background is in business and marketing. But having the ability to come up with a message out of thin air, and have people send you money… That’s a...
I’ve been diving deep into paid advertising recently… In fact, you may have noticed me following you around the Internet. I know, it sounds kinda creepy. And, it is. But as marketers, you have to understand what is going on. And, importantly, how to use it....
I just got off the line with another Master of Response… His name is Donovan Kovar, and if you don’t know him, that’s mostly fine by him. He doesn’t play the “guru game.” Instead, he works behind the scenes with his clients, helping them develop their online...
Today, something I rarely do… I’m answering two mostly unrelated questions in one email. They’re related, only insomuch as they arrived in my inbox in a single email. Otherwise, not so much. But I think both can be answered relatively quickly, so I’m diving...
I cringe every time I see another copywriter selling “copywriting” services… In fact, most people who sell their services sell totally the wrong thing. Selling copywriting is selling words on the page. Words on the page are worthless. Blah, blah, blah. There you...
Vince Reed is considered a top Facebook ads expert… With nearly 100,000 people following his work on Facebook, he’s clearly a force to be reckoned with. And through our mutual friend (and Breakthrough Marketing Secrets insider) Jeff Moore… Vince challenged me to be...
What’s the most important skill to get rich? Or, heck, if you don’t really care about getting rich, but instead making a massive positive impact and contribution — what’s the most important skill to do that? Talk to a bunch of suckers and wannabes about this, and...
It’s happened over and over and over again… Once upon a time it was called a “Google Slap.” Don’t know what Facebook marketers refer to it as. But it happens A LOT. Clever internet marketers find out a way to get a ton of traffic from Google or Facebook or whatever...
If you’ve been paying attention to online marketing in the last few years, you’ve probably heard of tripwire or welcome mat offers… But what does that mean? And especially, why are they so important? What are the principles and key strategies behind these offers that...
One of the most dangerous things you can do when selling is to get too creative… I still remember, in the middle of selling seats to The Titans of Direct Response, when there was a battle going on inside The Warrior Forum about whether or not I’d written a good sales...
Today, I want to share one of the secret “gurus’ gurus” of the online marketing world… His name is Sean D’Souza. And I think he and I are rather simpatico. I once heard him comment that he actually enjoyed the thinking about and innovating in marketing as...
“My audience? Anybody with a pulse!” Does the above sound familiar? Most people in business think they’re thinking big with this. Which is a big mistake. When you think this way, you actually limit yourself, and keep your results small. It’s against our inner...
Another “Internet Marketing” scammer was revealed for what he was… I’ll get to that in a moment — first, the three parts of this essay: — First, the story of the scammer on his way to years in the slammer… — Then, the value of “curation” and having someone in your...
Yesterday, I shared the recent news about The Big 2 — Google and Facebook — the world’s biggest online advertising networks, by far… Long story short, between the two of them you can advertise on the top three websites on the internet, plus on a huge portion of all...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...