If you’ve been paying attention to online marketing in the last few years, you’ve probably heard of tripwire or welcome mat offers…

But what does that mean?  And especially, why are they so important?

What are the principles and key strategies behind these offers that make them so powerful, and important?

And, importantly, how do they fit into your broader product or service lineup, and the customer’s relationship with you?

That’s what I cover in today’s video Friday.  Watch now for your answers!

Click here to watch on Facebook, and “Like” Breakthrough Marketing Secrets while you’re there!

Yours for bigger breakthroughs,

Roy Furr

PS: Here’s the link to the Most Valuable Customer Strategy training on BTMSinsiders.