The only 2 places to advertise online?

The only 2 places to advertise online?

Where do you advertise online? Substitute your clients for you if you’re a consultant/coach/copywriter. There was big news that came out earlier this week, that anybody spending even a dollar advertising online during 2017 should pay attention to. I’ll share the...
The Client-Getting Formula: DE + PP = UHVC

The Client-Getting Formula: DE + PP = UHVC

I believe this is going to be one of those foundational perception-shifting issues of Breakthrough Marketing Secrets… Ken McCarthy founded an entire 10-year run of his annual System Seminar on one simple formula.  Traffic + Conversion = Profits.  It changed the way...
What is direct marketing?

What is direct marketing?

Today, the definition of direct marketing… Now, for those of you longtime readers of Breakthrough Marketing Secrets who get the best-of-the-best direct marketing wisdom delivered to you every day of the week, I’m sure you’re wondering, “what?!” Bear with me for a...
6 types of content that almost always get readership…

6 types of content that almost always get readership…

Welcome to 2017! I’m not totally back into my working momentum yet, so I’ll admit I’ve picked a topic that I think will be easy.  No less valuable, mind you — in fact, I think you’re going to be blown away by how valuable this simple list is. Let me explain… I have an...
NEW tools for education-based marketing

NEW tools for education-based marketing

The origin of education-based marketing… Let’s run through a very quick direct marketing history lesson here.  Once upon a time, the only way to respond to an ad was to visit a store, or to order delivery of a product. That’s called one-step marketing.  And it’s a...
This can make a ton more sales with your email marketing…

This can make a ton more sales with your email marketing…

When I first heard this, it changed the way I thought about internet marketing forever… I’m sure I heard it from Perry Marshall.  It wasn’t even the point of what he was trying to say.  It was an offhand remark.  One of those throwaway comments that packed a punch,...
Proof Jeff Walker is a story selling genius…

Proof Jeff Walker is a story selling genius…

Here’s a great example of a selling story “in the wild”… Most of today’s issue is going to be a reprint of one of the most popular articles on my site… It’s always nice when Google recognizes your article as one of the top pages on the internet for a major guru’s...
The 3-Step Story Formula

The 3-Step Story Formula

We’re coming down to the wire… With the big launch of my Story Selling Master Class coming up next week, I’m thinking all stories, all the time. And so, no doubt, you’re going to get a TON of incredibly valuable story telling and story selling information in the next...
How to charge 2X as a consultant and copywriter…

How to charge 2X as a consultant and copywriter…

Today I’ve got something good for you: how to make more money… It’s Monday, which means I’m diggin’ in the ol’ mailbox for your questions. Every Mailbox Monday I answer your questions on marketing, selling, copywriting, business, life, whatever.  Simply send in YOUR...
Hidden breakthrough in Russell Brunson’s DotCom Secrets…

Hidden breakthrough in Russell Brunson’s DotCom Secrets…

Sometimes the biggest breakthroughs are deceptively simple… …  And often, they are ignored for that very reason.  I want to call your attention to one of those today.  In the hope that if I make a big deal of it, maybe you will understand its power and use it. I’ve...
How committed are you to making the sale?

How committed are you to making the sale?

I was on Skype late last night with a client down in Australia… He’s one of the top marketers, in terms of results generated, in all of the Southern Hemisphere. He’s literally made clients well over a billion dollars.  (He’ll hit two billion soon.) And we were...